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Web address: http://www.ffw.com/events/2012/feb/what-does-brand-mean-for-you.aspx

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What does .brand mean for you? Here 's your chance to ask the experts...

Date: 13 February 2012
Time: 08.45 - 11.30
Venue: Field Fisher Waterhouse, 35 Vine Street, London, EC3N 2PX
CPD pts:


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Field Fisher Waterhouse and Melbourne IT offer you the opportunity to put your .brand questions to Dr Bruce Tonkin, Vice Chair of the Board of Directors of ICANN (architects of the gTLD program), as well as to hear from legal experts on implications and opportunities arising out of the new regime.  This limited capacity event is not to be missed! 

ICANN's new gTLD program finally became a reality when applications opened on 12 January 2012 amidst a flurry of controversy.   Whether you've decided to join the .brand revolution or just to wait and see, the online landscape is about to change forever and all organisations need to finalise their strategy and decide how to prepare for potentially hundreds of new domain extensions.

This interactive event will discuss the opportunities and challenges and how organisations can best prepare themselves.

Dr Tonkin  has been  at the forefront of ICANN policy development since 2001.  He will be on hand during the morning to share his thoughts and insight on .brand and to answer any questions you have. 

Lucy Nunn and Robert Blamires are senior lawyers at Field Fisher Waterhouse, a law firm at the cutting edge of domain name exploitation and brand protection. The firm works with clients and their consultants on a wide variety of domain name registration, exploitation and protection services and is perfectly-placed to assist businesses in understanding the new regime, and maximising the opportunities it presents.


This seminar is relevant to all industry sectors and may be of particular interest to in-house marketing departments, and in- house legal and IP professionals who deal with domain name registration, commercial exploitation and trade mark and brand protection issues.


Agenda

08:45 - 09:15      Registration and refreshments
09:15 - 10:20
  Presentations / insights on the new gTLD regime:

  • Robert Blamires, Senior Associate, Field Fisher Waterhouse LLP

  • Lucy Nunn, Senior Associate, Field Fisher Waterhouse LLP

  • Dr Bruce Tonkin, ICANN Board Member and Chief Strategy Officer for Melbourne IT Limited 

10:20 - 10:50   Roundtable discussion – practical issues for brand owners
10:50 - 11:30   Closing remarks and refreshments