Field Fisher Waterhouse is first major law firm to launch Second Life presence
23 April 2007
European law firm, Field Fisher Waterhouse LLP has today become
the first ever major law firm to open an office in ‘Second Life’, a
virtual three-dimensional world.
Second Life was created by US company Linden Labs in 2003 and is
one of the fastest growing virtual worlds. There are
currently over five million users resident in Second Life alone and
the combined real money value of the major virtual economies now
exceeds the GDP of many nation states. This value is built around
the creation, acquisition and trading of goods and services within
Second Life and increasingly into the physical world.
Second Life is already home to companies like ABN Amro, the
BBC, Calvin Klein, Dominos Pizza and Sony as well as virtual
versions of major shopping and entertainment venues, political
campaigns, universities, charities, and other not-for-profit
organisations.
Field Fisher Waterhouse has a top tier media and technology practice and
opening an office in Second Life reflects the firm’s position
advising clients at the cutting edge of online commerce and digital
technology.
David Naylor, the Field Fisher
Waterhouse technology partner leading the project said: “Virtual
worlds offer a compelling environment for communication and
collaboration, as well as an important commercial distribution
channel. By establishing a Second Life presence, we’re able
to interact in new and engaging ways with our clients and the wider
community. Businesses are moving increasingly rapidly into
Second Life and other 3D internet environments and their advisers
should be there with them.”
Notes to editors:
How to access 'Second Life' 3D virtual world
Join Second Life free at: https://secondlife.com/join.
Download the application at: http://secondlife.com/community/downloads.php
. System requirements are here: http://secondlife.com/corporate/sysreqs.php.
Once in Second Life, search for 'Field Fisher Waterhouse' or click
the following shortcut link: http://slurl.com/secondlife/depo%20business%20hub/212/178/35/
For further press information please contact:
Louise Eckersley, PR Executive on +44 (0)20 7861 4120
Scarlett Yianni, PR Assistant on +44 (0)20 7861 4795