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Field Fisher Waterhouse advises on the most expensive domain name sale of 2010

07 June 2010

Field Fisher Waterhouse LLP has advised the owners of Slots.com on the sale of the domain name for just over $5.5 million.

This is the most expensive reported domain name sale of the year and one of the top 10 most expensive reported domain name sales of all time, according to DN Journal which monitors domain name sales.
The domain name was originally listed for sale through a live online auction. The auction generated a huge amount of interest in the gaming and domain name industries and although the highest bid fell just short of the $6 million reserve price, a deal was struck between the highest bidder, a leading gaming company, and the owners shortly after the auction concluded.

Field Fisher Waterhouse technology law group partner Paul Barton led on the deal, assisted by associate Kwok Tang.

The team advised the owners on the legal and commercial aspects of the auction as well as domain name transfer arrangements. The firm also acted as escrow agent to facilitate the smooth completion of the deal.
Paul Barton commented: “A domain name like Slots.com is a unique asset and, like all unique assets, it is very difficult to put a valuation on it. Although the auction did not directly result in a sale, what it did do was create concrete evidence of Slots.com’s market value. This then helped the owners achieve a much higher price than what it would have achieved through other sales channels.”

The firm advises companies on a range of domain name issues including online auctions, acquisition and disposal of domain names, and enforcement against unauthorised users of trade marks and domain names on the internet.

McGregor Law Firm advised the sellers.

For further press information please contact:
Louise Eckersley, PR Manager, Field Fisher Waterhouse LLP on +44 (0)20 7861 4120.