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Franchise 'Guru' advises MRI on going Japanese

09 March 2004

FFW advised MRI Inc., the world's largest managerial, technical and executive search company, on the granting of its Master Franchise License to FujiStaff Inc., a large Japanese staffing business.
The $ multi-million, 15 year agreement represents yet another step forward in MRI’s internationalisation and will give it a further strong foothold into the Asian recruitment market, in addition to the existing offices in Hong Kong, China, Singapore, Malaysia, Philippines, Thailand, and South Korea. MRI-Japan KK (owned by FujiStaff) will hold the Master Franchise License in Japan. It plans to open 100 franchise offices and build four company owned offices in Japan during the next five years.

MRI Inc. is a subsidiary of CDI Corp, a Fortune 1000 Company (see notes for editors).
The FFW team, led by Mark Abell, Head of Franchising and Licensing, provided a typically comprehensive, “one-stop-shop” legal service. It offered both strategic and commercial advice; the UK’s leading franchise and trade mark practices proving a winning combination.
This is one of a string of transactions in MRI’s global rollout that FFW have advised upon. It has seen rollouts in Germany, Spain, Sweden and throughout the Far East.

Mark Abell, himself fluent in Japanese, says:
“This important transaction had all the complexities that we usually associate with a multi-jurisdictional transaction; complex tax and branding issues revolving around a cross border flow of income streams. Not only were we seeking to balance the competing demands of three very different legal jurisdictions (US, UK and Japan), we also had to work within the, sometimes conflicting, parameters laid down by a differing business culture.”

Steve Mills, Senior Vice President of MRI Inc., says:
“This was the culmination of many months of hard work and detailed negotiations. While we had established a great working relationship with FujiStaff, the legal and financial discussions had the potential to unravel the whole deal. We have established a great working relationship with Mark and his team over many years and knew that they would handle the details with great sensitivity and diplomacy, but would also protect our interests.

Mark and his team are a rarity in the legal arena, they look at the commercial aspects of a deal and advise us how to achieve what we are trying to make happen. They don’t tell us all the things we can’t do.

We value the relationship and, as we embark on our next major project to establish a master licencee in India, it is good to know that we will have their guidance and counsel.”

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Ben Girdlestone, Communications Manager on 020 7861 4968
Louise Eckersley, PR Executive on 020 7861 4120

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