FFW wins Burger King Corporation as client
07 October 2004
After a recent tender process, Field Fisher Waterhouse (FFW) has
been appointed to manage trade marks for fast-food giant Burger
King. This win follows hard on the heels of winning new IP
clients Twentieth Century Fox and Capital One Services.
Burger King was established in 1954 and now owns over 11,000
restaurants in 61 countries worldwide, including 664 in the
UK. Its portfolio comprises 5,000 trade marks. Burger King
was purchased by a US based venture capital group from Diageo
plc. Trade marks have been a cornerstone in Burger King’s
corporate strategy since it started business. For instance,
it was the first company to use comparative advertising and trade
marks have fuelled its ‘winner takes all’ attitude to
marketing.
John Olsen, Head of FFW’s Trade Mark & Brand Protection
Group, takes on the role of client partner. Solicitor
Darren Olivier and members of FFW’s sizeable trade mark support
group complete the team.
“Our mission is to be the leading trade mark practice in Europe
offering the full-range of brand protection, enforcement and
exploitation services. We are extremely pleased to be able to add a
company of Burger King’s size and calibre to our steadily growing
client list.
Our approach is to deliver comprehensive value-added advice for
intellectual property strategies, advising clients not just on how
to protect and enforce their IPRs, but also on how to make those
assets work harder for the benefit of the business.
Traditional brand services are supplemented by our expertise in IP
tax advice, asset structuring and transfer pricing. We
believe that Burger King will benefit a great deal from our wide
range of brand related services, as well as our experience in the
global management of premier brands.”
For further press information, please contact:
Ben Girdlestone, Communications Manager, on +44 (0)20
7861 4968
Louise Eckersley, PR Executive, on +44 (0)20 7861 4120