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FFW advises on acquisition and flotation of Chinese media company

07 July 2006

Field Fisher Waterhouse LLP (FFW) has advised on the £70 m acquisition and AIM flotation of Chinese media organisation, Sun TV Shop.  The newly formed company will provide a route for western luxury brands to sell to China, through TV shopping channels, the internet and mobile phones.

Sun TV Shop is being launched by leading Chinese media entrepreneur, Bruno Wu, and his TV personality wife, Yang Lan.  FFW advised Sun TV Shop on the £70 million acquisition of a telecoms network and a host of leading Chinese television rights  from Sun Media Group. Wu is Chairman of the venture. Once it had acquired various media assets and rights, Sun TV Shop was admitted to AIM with a value of £72 million.  The company expects to sell luxury products, electronics, personal care products and branded beverages to Chinese consumers.

This is the first flotation of a Chinese media company on AIM and is one of only 27 Chinese companies listed.  The deal once again demonstrates FFW’s position as a market leader in the AIM sector, bringing the total number of AIM floats the firm has acted on this year up to 16 and the number of listed transactions to over 30.

FFW corporate partner, Alex Woodfield led the deal, assisted by lawyers across the firm including corporate partners, Neil Foster and Patrick Cannon, media partners, Tony Ballard and Jeremy Miles and David Naylor and Simon Briskman, partners from the technology  group.

Alex Woodfield said, “This was an exciting deal for us to work on.  Bruno Wu and Yang Lan are both big names in China and their plan to sell premium goods to the booming consumer market in China will no doubt be very successful.”

DLA Piper in Hong Kong advised Sun Media Group on the disposal of media assets to Sun TV Shop. The flotation was handled by brokers, Corporate Synergy, who were advised by Richards Butler.

For further press information please contact:
Ben Girdlestone, Communications Manager, Field Fisher Waterhouse LLP on 020 7861 4968
Louise Eckersley, PR Executive, Field Fisher Waterhouse LLP on 020 7861 4120

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Louise Eckersley
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