Trademark
Trademarks generally belong to the most
important intangible assets of any commercial company. It is
essential to develop and protect these company values effectively.
This includes a thorough trademark strategy from the registration
to the successful protection of the trademarks e.g. from confusion,
dilution or third party challenges and their enforcement.
Our Services
Field Fisher Waterhouse has a team of
internationally experienced and highly qualified trademark
specialists who can provide you with comprehensive advice regarding
all trademark matters. We can assist you in finding the best
possible solutions in trademark matters in terms of the commercial
interests of your company and provide for an effective
implementation of the strategy. Our trademark advice focuses on the
following areas:
Trademark
registration
We develop a trademark registration strategy
for you which reflects the commercial interests and the focus of
your company while avoiding potential conflicts. We assist you
finding a name or trademark by conducting worldwide name and
trademark searches. We ensure that you will avoid potential
conflicts during the trademark registration process and the later
use of the trademark. Furthermore, we can register national,
European and international trademarks for you with the assistance
of highly qualified trademark experts in our international offices
and partner law firms worldwide.
Trademark
management
We can also take over your trademark
management and offer to review trademark portfolios by means of a
trademark status analysis. We provide tangible advice as to how any
existing gap in the protection in your trademark portfolio can be
eliminated and how unnecessary trademark extensions can be
avoided.
Trademark
surveillance
Competition on the market calls for a surveillance
of the trademark environment and an effective defence in case of
collisions. This requires surveillance of the market and a defence
strategy against new registrations if necessary. Using specialized
surveillance programs we can report imminent collisions and provide
respective advice on how to proceed.
Trademark
disputes
In case trademark disputes cannot be avoided,
we provide you with a team of experienced trademark experts with
extensive experience in trademark disputes before the German Patent
and Trademark Office, the European Office for Harmonization in the
Internal Market and the national and European courts. We develop
effective strategies for trademark enforcement and defence against
third parties´ trademark rights. With the help of our international
highly qualified team we can also develop an international strategy
based on the requirements for different jurisdictions and thus
provide for best possible protection.
Our expertise
Field Fisher Waterhouse is one of the leading
law firms in Europe in brand management. Leading companies in the
technology, media, automobile and retail sectors trust our
longstanding experience in trademark strategies and representation
in trademark disputes. Field Fisher Waterhouse manages trademark
portfolios of leading companies through the work of our
international team of highly qualified trademark specialists with
wide experience in trademark disputes.
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