- Sonal Patel
- Associate, London
- Field Fisher Waterhouse
- sonal.patel@ffw.com
-
work
+44 207 861 4535
Sonal Patel advises on all aspects of commercial intellectual property, including franchising, media, licensing and exploitation of
brands, advertising and compliance matters.
Sonal advises clients on a wide range of matters including, copy
clearance, ASA complaints and appeals, brand promotion, commercial
and non-commercial exploitation of brands, licensing, sales and
prize promotions, as well as working on a number of other related
matters for advertising agencies. She also drafts and assists in
negotiating advertising-related and sponsorship agreements. Sonal also advises
members of the ISBA on queries deriving from the legal hotline.
As well as advising UK companies on English law matters, Sonal’s
practice also covers advising non-UK companies, particularly US
companies on the viability and mechanics of operating prize
promotions and sales promotions in the UK and the legal compliance
of related promotional materials and terms and conditions. Sonal
also works closely with local counsel across Europe, the Middle
East and other parts of the world on multi-jurisdictional
promotions for international clients. Professional memberships
include the US Promotions and Marketing Association.
Sonal has advised domestic and international franchise clients
in the food & beverage, retail and service providers sectors in
relation to the expansion of franchise businesses into various
territories and exit strategies and related commercial issues.
Prior to joining Field Fisher Waterhouse, Sonal spent seven
months on secondment to MTV UK's legal team where she gained
invaluable in-house experience. Sonal has advised on and drafted
and negotiated agreements on a wide range of media and film finance
related matters.