Gordon Drakes advises IP-rich
businesses on protecting their brand, products and services and
developing their businesses through multi-channel routes to market,
such as franchising, joint ventures, strategic alliances,
e-commerce, agency and distribution.
Gordon specialises in the expansion of
businesses through franchising. In the past year, he advised a
number of well known UK brands across a variety of sectors on their
expansion into international markets such as India, Russia, the
Middle East, the CIS and the Far East.
Gordon has a broad experience of
commercial law and advises US clients regularly on their
pan-European sales and distribution strategies as well as advising
on sponsorship agreements and merchandise and manufacturing
Gordon worked in house on secondment
at MTV and BP, gaining valuable experiences of cross border
commercial transactions. Gordon has lived and worked abroad, in
both Austria and Japan.
Chambers & Partners 2013 ranks
Gordon as an Associate to Watch in Franchising and Licensing.