Printed from the Field Fisher Waterhouse web site
Web address: http://www.ffw.com/people/all/p/graeme-payne.aspx

Find a lawyer

Related information

Related sectors

Related offices

.
Graeme Payne
  • Graeme Payne
  • Partner, London
  • +44 (0)20 7861 4685

Chambers Leading IndividualGraeme Payne's work focuses on the retail, leisure, F&B and healthcare sectors.  His areas of expertise are franchising including structuring and drafting all appropriate documentation, intellectual property and technology licensing, distribution, agency, strategic joint ventures and general brand management/ intellectual property transactional advice.

In the retail, leisure, F&B and healthcare sectors, Graeme advises businesses on both domestic and international growth and expansion.  He works closely with clients to determine and develop the most commercially appropriate expansion models and routes to market.  He is retained as counsel by a number of leading and up and coming brands in these sectors.

Graeme's clients range from individual entrepreneurs, early-stage ventures and SMEs to multi-nationals.  He has particular experience in assisting businesses expand into new markets including India, the Middle East, the Far East, South East Asia, Russia and South America. 

In addition to advising on appropriate expansion strategies, Graeme advises on brand protection and exploitation, intellectual property ownership and exploitation structures, technology transfer licensing and general commercial contracts including agency, distribution, wholesale, supply, confidentiality and know-how agreements together with domestic and international terms and conditions of sale. 

Graeme co-leads Field Fisher Waterhouse's UK franchise initiatives "Helping Hand" and "Incubator" for start up and small to medium sized UK based franchisors.  As part of these initiatives, Graeme and his team provide the full spectrum of business advice, including trade mark and brand protection, structuring, drafting of the franchise documentation and assistance with the roll out.

Graeme is ranked in Chambers and Partners as Up and Coming for franchising.

Graeme has written numerous articles for "Franchise World", and has spoken at a number of national and international franchise seminars/retail seminars and British Franchise Association conferences and workshops. 

Graeme has contributed to a number of text books including:

"Alternative Corporate Re-engineering – Building Businesses Through Third Party Relationships and Expansion Into New Markets";

"How to Franchise a Business – Plain Speaking Answers";

"International Business Transactions Standard Forms and Documents: Franchising".