Graeme
Payne's work focuses on the retail, leisure, F&B and healthcare
sectors. His areas of expertise are franchising including
structuring and drafting all appropriate documentation,
intellectual property and technology licensing, distribution,
agency, strategic joint ventures and general brand management/
intellectual property transactional advice.
In the retail, leisure, F&B and healthcare
sectors, Graeme advises businesses on both domestic and
international growth and expansion. He works closely with
clients to determine and develop the most commercially appropriate
expansion models and routes to market. He is retained as
counsel by a number of leading and up and coming brands in these
sectors.
Graeme's clients range from individual
entrepreneurs, early-stage ventures and SMEs to
multi-nationals. He has particular experience in assisting
businesses expand into new markets including India, the Middle
East, the Far East, South East Asia, Russia and South
America.
In addition to advising on appropriate
expansion strategies, Graeme advises on brand protection and
exploitation, intellectual property ownership and exploitation
structures, technology transfer licensing and general commercial
contracts including agency, distribution, wholesale, supply,
confidentiality and know-how agreements together with domestic and
international terms and conditions of sale.
Graeme co-leads Field Fisher Waterhouse's UK
franchise initiatives "Helping Hand" and "Incubator" for start up
and small to medium sized UK based franchisors. As part of
these initiatives, Graeme and his team provide the full spectrum of
business advice, including trade mark and brand protection,
structuring, drafting of the franchise documentation and assistance
with the roll out.
Graeme is ranked in Chambers and Partners as
Up and Coming for franchising.
Graeme has written numerous articles for
"Franchise World", and has spoken at a number of national
and international franchise seminars/retail seminars and British
Franchise Association conferences and workshops.
Graeme has contributed to a number of text
books including:
"Alternative Corporate
Re-engineering – Building Businesses Through Third Party
Relationships and Expansion Into New Markets";
"How to Franchise a Business –
Plain Speaking Answers";
"International Business
Transactions Standard Forms and Documents: Franchising".