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Graeme Payne
  • Graeme Payne
  • Partner, London
  • +44 (0)20 7861 4685

Chambers Leading IndividualGraeme Payne has over nine years' experience across the breadth of brand management transactional advice, a large percentage of which is international. His areas of focus are franchising and licensing and promotions, marketing and sponsorship.

In the franchising, licensing and distribution field Graeme advises on both domestic and international franchising and licensing from strategic reviews to advising and coordinating pan continental roll-outs. Graeme works closely with franchisors and licensors assisting them with the conceptualisation and structuring of their concepts.

Graeme assists both franchisors and companies using franchising as a tool for corporate development, on structural, commercial, operational and expansion issues.  Graeme has particular expertise in the retail, food and beverage and services sectors and has assisted a number of UK and US businesses with their expansion into the Middle East and the Far East.

In the promotions, marketing and sponsorship sector Graeme’s work ranges from drafting terms and conditions for promotions, and drafting and advising on Client/Agency Advertising Agreements and sponsorship agreements.

He has extensive experience of working with, and co-ordinating and managing Foreign Counsel on multi-jurisdiction advertising/ promotional campaigns. In addition to assisting domestic advertisers and advertising agencies, Graeme works closely with the Incorporated Society of British Advertisers and their members.

Outside of franchising Graeme’s brand licensing work focuses on the technology, transport industry and life sciences and healthcare sectors.

Graeme has written articles for Franchise World, Franchise Business and Law Alert and Business Franchise Magazine and has spoken at a number of international franchising seminars including in Mumbai, India to a number of both Indian and International retailers. Graeme also speaks at British Franchise Association events and seminars. Outside of franchising he has spoken on data protection, sponsorship and endorsement.

Graeme also speaks German (basic).