Anti-counterfeiting / piracy services
|Brand owners are often the victims of their own success: the
more successful a product, the more likely it is that it will be
coveted by the consumer and targeted by counterfeiters or pirates
and the greater the risk of damage to their intellectual
Trade channels are changing: car boot sales and street markets
are being overtaken by internet auction sites, trade web sites and
chat rooms. Brand owners need to be alert to all forms of attack
and adapt to the new challenges of the digital age.
Counterfeiting and piracy can never be eradicated but the
greatest deterrent to infringers is a proactive brand owner who
thinks laterally about their anti-counterfeiting and anti-piracy
strategy. Steps can be carried out to identify the manufacturers,
importers, distributors, sellers, re-sellers and purchasers and
appropriate action can then be taken.
We have a track record of advising on implementing strategies to
prevent counterfeiting and piracy. We work in conjunction with
in-house advisers, specialist investigators and government agencies
to achieve a cost effective and co-ordinated resolution.
In addition to our experience of dealing with traditional trade
routes, after many years of helping clients with issues relating to
the internet, we are also well placed to advise on online
anti-counterfeiting and anti-piracy protection, including:
- use of technology to monitor the internet and identifying
online sales of counterfeit and pirated goods
- locating sellers and supply chains
- identifying jurisdiction and procedure for enforcement
It is clear that counterfeiting and piracy is a global problem.
The digital age has brought with it many challenges and seemingly
knows no boundaries. We work with a close network of international
specialists to advise on issues relating to their jurisdictions and
together we offer a truly global solution to your problems.
“CounterACT” is our comprehensive strategy for
anti-counterfeiting and anti-piracy needs. We work with you to
identify the extent of your problem and the resources available to
develop a tailored programme to meet your needs.
We have many tools to help stem the increased tide in
counterfeit and pirated goods along the whole supply chain,
- online surveillance
- Trading Standards