Anti-counterfeiting / piracy services

Brand owners are often the victims of their own success: the more successful a product, the more likely it is that it will be coveted by the consumer and targeted by counterfeiters or pirates and the greater the risk of damage to their intellectual property.

Trade channels are changing: car boot sales and street markets are being overtaken by internet auction sites, trade web sites and chat rooms. Brand owners need to be alert to all forms of attack and adapt to the new challenges of the digital age.

Counterfeiting and piracy can never be eradicated but the greatest deterrent to infringers is a proactive brand owner who thinks laterally about their anti-counterfeiting and anti-piracy strategy. Steps can be carried out to identify the manufacturers, importers, distributors, sellers, re-sellers and purchasers and appropriate action can then be taken.

Our service

We have a track record of advising on implementing strategies to prevent counterfeiting and piracy. We work in conjunction with in-house advisers, specialist investigators and government agencies to achieve a cost effective and co-ordinated resolution.

In addition to our experience of dealing with traditional trade routes, after many years of helping clients with issues relating to the internet, we are also well placed to advise on online anti-counterfeiting and anti-piracy protection, including:

• use of technology to monitor the internet and identifying online sales of counterfeit and pirated goods
• locating sellers and supply chains
• identifying jurisdiction and procedure for enforcement action

It is clear that counterfeiting and piracy is a global problem. The digital age has brought with it many challenges and seemingly knows no boundaries. We work with a close network of international specialists to advise on issues relating to their jurisdictions and together we offer a truly global solution to your problems.

“CounterACT” is our comprehensive strategy for anti-counterfeiting and anti-piracy needs. We work with you to identify the extent of your problem and the resources available to develop a tailored programme to meet your needs.

We have many tools to help stem the increased tide in counterfeit and pirated goods along the whole supply chain, including:

• online surveillance
• investigators
• Trading Standards
• Customs
• police