Design rights
In modern commerce, design plays an ever-increasing role in
achieving competitive edge and enhancing profits. The fashion
industry is a good example, with designers seeking to capture and
keep consumer interest with changing styles and innovation. The
same applies in the world of technology - where items such as MP3
players, telephones and computers compete just as much on overall
aesthetics as on technical function. Design law has been changing
too with simplified procedures tailored to designers’ needs for
speed and simplicity of protection. Brand owners cannot afford to
ignore designs and they need to be considered as part of all trade
mark protection strategies.
Our service
With the largest team of lawyers specialising in trade marks and
design rights in any filing practice in the UK, we can advise on
every aspect from filing to enforcement. We can provide a high
quality and competitively priced service to meet your needs.
There are four different ways in which a design can be
protected:
- Registered Community Designs (RCD) - which
cover the whole of the EU
- UK Registered Designs - which cover the UK
only
- UK Design Right (unregistered) - an
automatically-arising right which can be used to prevent copying in
the UK
- Unregistered Community Designs (UCD) - an
automatically-arising right which can be used to prevent copying in
Europe
Registered Community designs and UK registered designs provide
an exclusive right to use and prevent any third party from using it
without the owner’s consent, while an unregistered design only
provides protection against copying. In addition, the fact that the
right is registered confers on the design great certainty should
infringement occur.
The protection afforded by registration can also last for a
significantly longer period than unregistered design rights.
We have developed a simple guide to protecting designs together
with standard fees to ensure that the process is simple,
streamlined and effective – just like a good design should
be.
Our large team of lawyers specialise in design right filing and
we also have a dedicated group of specialist intellectual property
litigators. Our mission is to provide you with a high quality,
competitively priced design registration and enforcement service
that responds to your requirements. We can advise you on every
aspect from filing to enforcement.