Printed from the Field Fisher Waterhouse web site
Web address: http://www.ffw.com/practices/intellectual-property/franchising/franchise-sector-expertise/retail/our-franchising-clients.aspx
Retail
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We have worked with this international retail icon to help
develop its international strategy. This involved advising
upon the most appropriate structures, identifying target markets,
securing worldwide protection for the brand and introducing the
business’s first international developer to the client. We
have also assisted Hamleys with the enforcement of
the terms of its agreement to ensure the retailers rights are not
diluted.
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We have worked with Crocs protecting its
designs and trade marks against infringers and grey importers
across Europe and the Middle East since they first hit the
market. With the demand for this fashionable foot-wear
reaching fever pitch we have worked with the client to put together
a robust multi-channel international retail structure that fits
their particular needs. This has involved not only setting up
their own corporate stores but also putting in place licences,
franchises, concessions and shop in shop arrangements. Our years of
experience have helped to guide this high profile young retailer to
a future of sustained success.
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| Reiss are a long standing client of
ours. We have assisted Reiss with its worldwide brand
protection strategy as well as assisting with the structuring and
negotiating of Reiss’ entry into the Middle East, China, Malaysia
and Singapore. Our work for Reiss also includes protecting and
enforcing their intellectual property rights - crucial to the Reiss
fashion business. |