Printed from the Field Fisher Waterhouse web site
Web address: http://www.ffw.com/practices/intellectual-property/trade-mark-brand-protection.aspx

Contacts

Related information

IPPO: online access to your trade mark records

Registered subscribers can access their trade mark records online.

Access your records

Intellectual property brochure

Intellectual property brochure 

We have a track record in delivering high-end advice for IP strategies to make these important assets work harder.

Download the brochure
.

Trade mark and brand protection

The brand is often the most valuable asset of a business and even more so in difficult economic times where a strong brand position will help support sales but where budgets are limited. This means that now even more so the value of a brand has to be enhanced and protected through a considered and effective protection, exploitation and enforcement strategy that reflects the commercial objectives of the company.

Our service

On taking over the responsibility of any new portfolio, we invest time in your business to ensure that we appreciate the commercial framework within which your brands exist. We then conduct an audit of your existing registrations and applications and, in consultation with you, identify any areas where your existing protection is inadequate or unnecessary and correct this. We provide a full range of trade mark and design related services and can operate in every jurisdiction necessary.

Clearance

We provide a comprehensive name selection and trade mark and design clearance service both within the UK, European Union and throughout the world to ensure that the adoption of any new name will not meet with any unanticipated obstacles either in relation to the use of that proposed mark or the securing of appropriate registrations.

Protection

We register trade marks and designs in every country in the world in which registration is possible, working with a trusted range of associate firms in countries where we do not have an office. We have a vast amount of experience in dealing with registries across the globe and provide strategic advice based on our local knowledge of practice and procedure in the relevant countries of interest.

Maintenance, renewals & watching

As part of our service, we deal with the renewal of registered trade marks and designs within our own dedicated renewals team which allows us to treat the renewal process not merely as annuity but as an opportunity to review the relevance of existing registrations within their commercial context. We can also offer a service which provides worldwide surveillance of your rights.

Enforcement/ Litigation

We have considerable experience of conducting contentious trade mark and design registry proceedings throughout the world. We also deal with court proceedings and domain name disputes and can provide bespoke anti-counterfeiting services.

Exploitation

We can work with you to exploit your IP and maximise its value. This could range from the development and implementation of international protection and enforcement strategies through to branding strategy advice, development of agreements on delimitations and prior rights, licensing, purchase and merchandising contracts and agreements on transfers of trade marks and domains.

Our experience

We act for many leading household names, helping them to protect, defend and exploit their brands. We also manage some of the largest portfolios in and have an unrivalled client base with many client relationships having been in existence over many years.

Our team has a solid track record in advising on all aspects of the exploitation of brands including the licensing and assignments of trade marks to ensure that the full potential of the earning capacity of the brand is realised.

We conduct complex cases before all the UK and EU tribunals, and currently have cases before the UK-IPO, the OHIM, the High Court in London, the European Court of Justice and the Courts of various countries as we manage the trade mark disputes in many other jurisdictions.