The International Comparative Legal Guide to: Pharmaceutical Advertising 2012 Edition
28 June 2012
This article appeared
in the 2012 edition of The International Comparative Legal Guide
to: Pharmaceutical Advertising; published by Global
Legal Group Ltd , London. http://www.iclg.co.uk/
The International
Comparative Legal Guide to: Pharmaceutical Advertising 2012
9th Edition
A practical cross-border
insight into pharmaceutical advertising
Pharmaceutical Promotion and the UK Bribery Act
The Bribery Act came into force on 1 July 2011. Together with
explanatory guidance published by the Ministry of Justice in March
2011, the new law replaced the outdated UK anti-bribery legislation
which was over 100 years old. The UK was required to implement
modern anti-bribery legislation by the OECD Convention it ratified
in 1999. However, the 2002 enactments by the UK did not to fully
achieve this goal and the UK was recognised to have failed to meet
its obligations until enactment of the 2010 Bribery Act.
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