Media trade mark and brand protection

For media companies, the brand is often the most valuable asset of a business. A brand distinguishes a business from its competitors and is worth investing in and protecting.

The value of a brand can be enhanced through a considered and effective protection, exploitation and enforcement strategy that reflects the commercial objectives of the company.

To achieve these commercial objectives, IP managers need to ask themselves how they maintain and enhance the value of their brands and review their relationships with external counsel to ensure they operate seamlessly and are delivering value for money, whilst maintaining strict budget and cost controls.

Our service

On taking over the responsibility of any new portfolio, we invest time in your business to ensure that we appreciate the commercial framework within which your brands exist. We then conduct an audit of your existing registrations and applications and, in consultation with you, identify any areas where your existing protection is inadequate or unnecessary and correct this. This means we can then guarantee that the appropriate protection is in place to maintain and enhance the value of your brand.

We provide a commercial and proactive approach to all aspects of trade mark clearance, protection, enforcement and exploitation. We provide a full range of trade mark and design related services and can operate in every jurisdiction necessary. These services include:

• clearance
• protection
• enforcement
• exploitation

Our experience

We act for many leading household names in the media field, helping them to protect, defend and exploit their brands. We also manage some of the largest portfolios in Europe so you can be reassured that we have the expertise and capacity to commit the resources required to provide a high-quality proactive portfolio management service.

We have an unrivalled client base with many client relationships having been in existence over many years. We believe this to be the highest accolade for the service we provide.

We conduct complex cases before all the UK and EU tribunals, and currently have cases before the UK-IPO, the OHIM, the High Court in London, the European Court of Justice and the Courts of various countries as we manage the trade mark disputes in many other jurisdictions.