Digital media
Digital media businesses now generate substantial revenues
globally and provide an important route to market for practically
every industry. But with global opportunities come global
challenges; the digital revolution has created a world of
proliferating business models, competitive threats, and legal and
regulatory hurdles.
Our service
We are immersed in the digital media sectors. Our experienced
but no-nonsense, practical approach enables us to work closely with
our clients to maximise their opportunities, and successfully
overcome the challenges they face on a daily basis.
Our clients range from dynamic growth businesses to high-profile
international, household names. They include broadcasters, media
and entertainment companies, internet service providers and online
retailers of every kind, online advertising and web analytics
businesses, software and services businesses, computer and consumer
device manufacturers, computer and video games companies,
telecommunications, infrastructure
and technology service providers, and financial services businesses
and other major users of digital media infrastructure, products and
services.
Experience
Clients come to us because of our experience and understanding
of the underlying technologies, business models and legal and
regulatory frameworks in their sectors. We provide sound
counselling and close deals effectively and efficiently.
Clients we have advised include:
- high-profile Web TV, VOD and other
digital media ventures on their development, launch and
operation, including in relation to: content acquisition and
licensing; rights clearances; digital rights management; technology
procurement and outsourcing; software and systems development and
licensing; intellectual property and brand protection and
exploitation; international e-commerce and end-user contracting;
real estate; corporate governance; commercial contracts; tax; and
employment;
- established broadcasting, media and entertainment
companies on online content exploitation and liability
issues, including in relation to content syndication and
distribution, as well as on internet and mobile TV and content
regulation, and liability for user generated content;
- social media and other Web 2.0 businesses on
issues such as content liability, end-user licensing and online
contracting, online competitions and promotions, and EU data
protection / privacy and partnering arrangements, including in
relation to behavioural advertising and international data
transfers;
- well-known internet search, auction and
exchange sites on an array of matters ranging from content
liability, online piracy matters, complex copyright matters, brand
protection and privacy;
- global providers of cloud computing and
software-as-a-service platforms on enterprise
licensing, consumer contracting and on content liability and data
privacy;
- international online retailers on the
development and operation of global ecommerce platforms, on
international e-commerce regulation, e-privacy, behavioural
advertising and the international exploitation of personal
data;
- computer games businesses on matters ranging
from online distribution, software licensing, international data
protection and in relation to the creation and use of ingame
virtual currencies with real cash value;
- dynamic growth businesses on fund-raising and
corporates of all sizes on joint ventures, strategic alliances and
mergers and acquisitions, and all forms of corporate transactions
in the digital media sectors.